Legal Minds. Creative Souls.™

A New Group. An Old Tradition.™

Fredrikson & Byron’s Advertising, Marketing & Trademark (AMT) Law Group personifies the firm’s unique position in the creative community.

Since creating the first practice of its kind in Minneapolis more than 30 years ago, Steve Bergerson has been recognized as the ad industry’s leading advertising and trademark law attorney. We’ve now brought together a group of like-minded attorneys who embody Steve’s original vision: only legal minds with creative souls allowed.

We bring a rare combination of expertise, experience, and empathy to every client conversation and assignment. Our advice is both sophisticated and practical. And our service is unsurpassed.

Unlike other intellectual property attorneys, we don’t see things in black and white. In fact, we thrive on nuance, ambiguity, and subjectivity. We are comfortable with the gray vagaries of advertising and trademark law. We are the antithesis of rigidity, timidity, literality, and solemnity.

Creativity requires intuition, instinct, imagination, and ingenuity. It requires a willingness to live with risk – attributes not commonly associated with lawyers.

But we’re different.

We’re creative thinkers with creative backgrounds, not attorneys who moonlight on advertising, trademark, and copyright projects.

Our Goal Is To Help You Get Where You Want. Not Tell You That You Can’t.™

We know your business, the language you speak, the competition you face, the deadlines you must meet, and your need for creative freedom.

We know where you’re coming from, and understand where you want to go. We’re here to help you get there, not to get in the way; to find ways around the walls, not to erect them. When you want to push the envelope, we will help you do that.

When the phone rings, we hit the ground running. And we don’t slow down until we’ve done all we can to get you where you want to be.

We’re passionate about what we do, and it shows.

Your experience with us will be refreshingly different.

Our AMT Group Is Greater Than The Sum of Its Parts

Fredrikson & Byron’s Advertising, Marketing & Trademark Law Group brings together like-minded attorneys who share a unique combination of knowledge, perspectives, attitudes, and capabilities.

That gives us a rare combination of energy and synergy.

What’s more, we have the vast resources of one of the area’s largest law firms, with more than 220 attorneys.

And we work especially closely with our nationally-known Media & Entertainment Law Group, and the other thirty talented attorneys in our Intellectual Property Law Department.

The Quality of Our Advice is Best Measured by Our Clients’ Success

Name the most successful marketers, advertisers and advertising, sales promotion, direct marketing, and public relations agencies you can.

Big or small, established or on the rise, local or national, we may well be helping them achieve marketplace success.

We’re proud of our relationship with each of them, and believe our association is not a coincidence.

Advertising & Promotion

We advise and represent advertisers, advertising, direct marketing, and sales promotion agencies, designers, illustrators, photographers, and other creative service businesses of all sizes throughout the country.

The services we offer these clients include:

• Advertising copy compliance
• Sweepstakes compliance and official rules
• Agency/client agreements
• Talent & celebrity contracts
• Privacy & publicity rights issues
• Competitive advertising disputes & litigation
• Television network clearance
• Disclaimers & disclosures advice
• Confidentiality & non-disclosure agreements
• Hold-harmless & indemnification agreements
• Product labeling and warranties
• SAG/AFTRA issues
• Errors & omissions insurance review
• Client seminars

Trademark & Copyright

We advise and represent businesses and individuals in every imaginable industry, both in the United States and throughout the world.

We clear, register, maintain, and protect clients' trademarks and help them develop and implement creative intellectual property protection strategies for building brand and product value around the globe.

We offer them the following services:

• Worldwide registrability and availability searches
• Trademark validity and infringement opinions
• Preparation, filing, and prosecution of trademark applications in the U.S. and internationally
• Conducting trademark opposition and cancellation proceedings
• Trademark litigation, including infringement, counterfeiting, cybersquatting, and grey-market goods.
• Copyright registration, protection, and litigation
• Trade secret protection and litigation
• Trademark and copyright license agreements
• Music license agreements
• Domain name registrations and disputes
• Due diligence for intellectual property transactions
• Trademark and brand counseling, including portfolio management

Read more about Trademarks.

Practice Alerts

To keep our innovative clients apprised of the legal developments that can affect them most, attorneys in the firm’s Internet, Technology & E-Commerce and Advertising, Marketing & Trademark groups post the latest legal cases and alerts.

How Not To Be a Literary Agent
May 14, 2013, Posted by Paul Thomas

Do We Need a License to Look?
May 1, 2013, Posted by Paul Thomas

Copyright Fair Use Decision Doesn’t Seem Terribly Fair
April 30, 2013, Posted by John Pickerill

Certification Revoked for Two Electronic Health Record (EHR.) Providers.
Contract Protections and Defenses for Customers
April 29, 2013, Posted by Steve Helland

Can Tweets Improve Liquidity?
April 26, 2013, Posted by Public Companies Group

Click here to view other alerts.

Bios

Attorneys

Advice and Counsel

Stephen R. Bergerson
Caroline G. Chicoine
Dean R. Karau
John C. Pickerill, Chair
Carrie L. Rosenberry
Asmah Tareen
Paul E. Thomas
David C. West

Disputes and Litigation

Caroline G. Chicoine
Lora M. Friedemann
Dean R. Karau
Cynthia A. Moyer
Laura L. Myers