Advertising, Marketing & Trademark

TRADEMARK TOPICS^SM
Dos and Don'ts of
Brand Management

Edited by Dean R. Karau

Green Marketing: The Color of Money
Stephen R. Bergerson, February 2009

Home Depot to Pull “Rated #1” Claims For Behr Paint
Stephen R. Bergerson, July 2008

The Road to China: An Overview of the Changing Landscape for Trademarks
Dean R. Karau, November 2006

The Road to China: An Important Market for Protecting Trademarks
Dean R. Karau, October 20, 2006

Who Foots the Bill (And/Or Gets the Boot) When an Ad Goes Bad?
Stephen R. Bergerson, May 2005

Can You Prove It?
Stephen R. Bergerson, January 2005

E-Commerce: 10 Key Issues in Dealing with E-Commerce Distribution
Richard J. Wegener, March 2004

Testimonials and Endorsements: Can They Say That?
Stephen R. Bergerson, January 2004

Madrid Protocol Update: A New Filing System For International Trademarks
Dean R. Karau & John C. Pickerill, December 2003

Sweepstakes Compliance: It's a Crime to Make a Mistake
Stephen R. Bergerson, October 2003

How to Pick a "Good" Trademark
David C. West, October 2003

U.S. Joins Madrid Protocol
John C. Pickerill, March 2003

How to Protect Patent Invention Records from Discovery during Litigation
Dean R. Karau, 2001

The Business Software Alliance - What Is It and Why It Is Cause for Concern
Dean R. Karau & Cynthia Moyer, May 2001