Introduction

Dean is a shareholder in Fredrikson & Byron’s Intellectual Property, Intellectual Property Litigation, and Internet, Technology & E-Commerce Groups. He counsels clients in developing and implementing intellectual property protection strategies for building brand and product value around the globe. Dean works with clients whose trademark portfolios range from one trademark to over 800 trademarks; and in industries as varied as professional audio equipment, medical devices, pharmaceuticals, and financial services.

In addition to clearing, prosecuting, and maintaining clients’ trademarks and managing their worldwide portfolios, Dean assists clients in weaving elements of patent, trademark, and copyright law to create a broad cloak of intellectual property protection. He also assists clients in enforcing those intellectual property rights domestically in trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board, as well as in trademark and unfair competition litigation in the federal district courts. Internationally, Dean manages clients’ enforcement efforts and coordinates IP protection across borders.

Education

• William Mitchell College of Law, J.D., magna cum laude
• Bemidji State University, B.S., Mathematics, summa cum laude

Bar Admissions

• Minnesota
• United States District Court for the District of Minnesota
• United States Court of Appeals for the Eighth Circuit

Practice Areas

• Litigation
• Intellectual Property
• Alternative Dispute Resolution
• Intellectual Property Litigation
• Advertising, Marketing & Trademark Law
• Internet, Technology & E-Commerce
• Franchise
• Life Sciences

Selected Publications & Presentations

• “LEGO Group, the company that my brother and I love, is trying to take this site away from us…,” Trademark Topics^SM, November 2011

• “A Cautionary Tale About Telling The Truth At The USPTO,” FredALERT: Trademark Topics^SM, November 2011

• “Occupying Wall Street – Or Joining It?,” FredALERT: Trademark Topics^SM, November 2011
• “Making More Money Than You Or I, And Not Even Alive to Enjoy It: The Top-Earning Dead Celebrities in 2011,” FredALERT: Trademark Topics^SM, November 2011

• Panel Moderator, “The Madrid Protocol: Success, Failure or Somewhere in Between?,” 2011 Midwest Intellectual Property Institute, September 22-23, 2011

• “U.S. Government Shutdown Could Affect Trademarks, Patents, and Copyrights,” FredALERT: Trademark Topics^SM, April 8, 2011

• Presenter, “China Practicum: Trademarks in China Today and Tomorrow,” Minnesota Trade Office, November 30, 2010

• Panel Moderator, “The Tension Between Trademark Attorneys and Marketers over Trademark Use,” 2010 Midwest Intellectual Property Institute, September 23-24, 2010

• “Foreign Registrants Using Madrid: Your Proof of Use Affidavits are Treated Differently – But the Rules May be Changing for the Better,” Fredrikson & Byron’s Trademark Topics^SM, February 2010

• “Cease & Desist Letter from an 800 Pound “Monster” Results in Action by Congress,” Fredrikson & Byron’s Trademark Topics^SM, February 2010

• “The Fujitsu iPAD™ - (Didn’t You Mean The Apple iPad™?),” Fredrikson & Byron’s Trademark Topics^SM, February 2010

• “Use” Of TEXACO Trademark – Is It Infringement Or Is It Stupidity?,” Fredrikson & Byron’s Trademark Topics^SM, February 2010

• “Going Green – Is It Too Late,” Fredrikson & Byron’s Trademark Topics^SM, December 2009
• “Minnesota Federal Court Finds No Liability for Use of Another’s Mark as a Keyword Absent Credible Evidence of Consumer Confusion,” Fredrikson & Byron’s Trademark Topics^SM, December 2009
• “Post-Bose – Winemaker Can’t Tell the Difference Between Red Wine and White Wine, but is it Fraud?,” Fredrikson & Byron’s Trademark Topics^SM, December 2009
• “The Future of Trademark Practice at the USPTO After Bose Under Discussion,” Fredrikson & Byron’s Trademark Topics^SM, December 2009
• “Does Monitoring Your Competitors’ Trademark Filings Make Sense?,” Fredrikson & Byron’s Trademark Topics^SM, December 2009
• “Miscellany from the USPTO on FY 2009,” Fredrikson & Byron’s Trademark Topics^SM, December 2009

• “CAFC Derails the Medinol Fraud Train: Applicant Must Have Intent to Deceive, Proved by Clear & Convincing Evidence,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• “If an Olympiad is Around the Corner, Then Cries of Infringement Must Be Coming from the U.S. Olympic Committee,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• ““l’enfant terrible” Designer Tries to Give Knock-Off Shoe Designer the Boot,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• “WWJVD?,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• “Tacking – A Recent Case Shows the Dangers of “Modernizing” Your Mark Too Much,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• “Mighty Mouse Saves the Day for Maryland Computer Company,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• “Can You Rent the Prada Brand Name?,” Fredrikson & Byron’s Trademark Topics^SM, October 2009

• “A Counterfeit™ Brand Bag?,” Fredrikson & Byron’s Trademark Topics^SM, August 2009
• “Sound Marks Are Sound Marks,” Fredrikson & Byron’s Trademark Topics^SM, August 2009
• “Thou Shall Not Make False Statements to the USPTO: A Real Case of Real Fraud,” Fredrikson & Byron’s Trademark Topics^SM, August 2009
• “One Pretty Smart Technotainment Entrepreneur (or is that Redundant?),” Fredrikson & Byron’s Trademark Topics^SM, August 2009
• “Tall Ships. Taller Stupidity?,” Fredrikson & Byron’s Trademark Topics^SM, August 2009
• “Brand Battles^SM - Trademark Disputes of Interest,” co-authored with Cynthia Moyer, Fredrikson & Byron’s Trademark Topics^SM, August 2009
• Instructor, “Intellectual Property: How Do You Protect Your Great Idea?,” Fredrikson & Byron/MEDA Workshop, July 16, 2009
• “Brand Battles^SM - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, June 2009
• “The Top Brands of 2008,” Fredrikson & Byron’s Trademark Topics^SM, June 2009
• “Is the Medinol Fraud Train Switching Tracks? You May Be Able to “Cure” Fraud if You Act Before You Are Challenged,” Fredrikson & Byron’s Trademark Topics^SM, June 2009
• “Asserting IP Rights Can Sometimes Make You Look Foolish,” Fredrikson & Byron’s Trademark Topics^SM, June 2009
• “How Important is Branding to Your Health? You May Get What You Pay For,” Fredrikson & Byron’s Trademark Topics^SM, June 2009
• “Brand Battles^SM - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, May 2009
• “Protecting Your Mark in the EU Just Got Cheaper,” Fredrikson & Byron’s Trademark Topics^SM, May 2009
• “Trademark Owners Must Intend to Use Their Marks With All of the Goods and Services in Their U.S. Applications,” Fredrikson & Byron’s Trademark Topics^SM, May 2009
• “Did You Know . . . You Can Register Generic Terms,” Fredrikson & Byron’s Trademark Topics^SM, May 2009
• “The Fame of Your Trademark May Not Help if You Don’t Use Your Mark in the U.S.,” Fredrikson & Byron’s Trademark Topics^SM, May 2009
• Presenter, China Practicum, Minnesota Trade Office, April 8, 2009
• “Brand Battles^SM - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, March 2009
• “If the “Look and Feel” of Your Business is Important to Your Success, Protect It,” Fredrikson & Byron’s Trademark Topics^SM, March 2009
• “Don’t Count On the Bad Guy Paying Your Attorneys’ Fees Even if You Win Your Trademark Infringement Lawsuit,” Fredrikson & Byron’s Trademark Topics^SM, March 2009
• “Sign Your Own Electronic Trademark Documents,” Fredrikson & Byron’s Trademark Topics^SM, March 2009
• “Brand Battles^SM - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, February 2009
• “You May Have Insurance Coverage for Allegations of Trademark Infringement,” Fredrikson & Byron’s Trademark Topics^SM, February 2009
• “Did You Know . . . The Dead Keep on Earning and Earning,” Fredrikson & Byron’s Trademark Topics^SM, February 2009
• “Abercrombie Kicks Levi’s Butt in Trade Dress Infringement Trial,” Fredrikson & Byron’s Trademark Topics^SM, February 2009
• “Brand Battles^SM - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “Did You Know . . . You Can’t Use That ‘Little Tree’ Without Consequences,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “President-Elect Obama Is Already Stimulating the Economy at the USPTO,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “Hershey’s Chocolate Diluted by Failed Trademark Parody,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “Lego’s Attempt for Trademark Protection of the Shape of Its Famous Brick Building Block Hits a Brick Wall in the EU,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “Scams, Scams Everywhere: Beware of Trademark Monitoring Services,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “Do You Believe Chrysler When It Says “Jeep” Is Not a Generic Term for an SUV?,” Fredrikson & Byron’s Trademark Topics^SM, December 2008
• “Foreign Owners of U.S. Trademark Registrations Beware – The Medinol Fraud Train Keeps Rolling and Applies To You,” Fredrikson & Byron’s Trademark Topics^SM, September 2008
• “Will Spain’s Olympic Synchronized Swim Team Be Sunk By German Graffiti Artist?,” Fredrikson & Byron’s Trademark Topics^SM, September 2008
• “Brand Battles™ - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, September 2008
• “AMMIRAGLIA For Wine Confusingly Similar to FLAGSHIP For Vodka . . . What Have You Been Drinking?,” Fredrikson & Byron’s Trademark Topics^SM, September 2008
• “The Descriptiveness Dilemma,” Fredrikson & Byron’s Trademark Topics^SM, September 2008
• “A New Fredrikson IP E-newsletter: TANGENT TO THE CIRCLE C™,” Fredrikson & Byron’s Trademark Topics^SM, September 2008
• “The U.S. Olympic Committee And Trademark Enforcement – Why You Need To Be Careful About Using “Olympic” In Marketing,” Fredrikson & Byron’s Trademark Topics^SM, August 2008
• “Did You Know . . . Droste Effect Packaging,” Fredrikson & Byron’s Trademark TopicsS^SM August 2008
• “Brand Battles™ - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, August 2008
• “Are There Any Trademark Rights Left In The Term Ping-Pong?,” Fredrikson & Byron’s Trademark Topics^SM, August 2008
• Speaker, Creating Brand Equity, May 14, 2008
• “See What Attorney Sam Brown Can Do For You . . . And the Reaction from UPS,” Fredrikson & Byron’s Trademark Topics^SM, May 2008
• “Brand Battles™ - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, May 2008
• “Shoetube.tv - A New Web 2.0 Venture - And a Possible YouTube Target,” Fredrikson & Byron’s Trademark Topics^SM, May 2008
• “New Precedential TTAB Decision Requires Credible Evidence to Support Bona Fide Intent to Use Mark in the U.S.,” Fredrikson & Byron’s Trademark Topics^SM, May 2008
• “Brand Battles™ - Trademark Disputes of Interest,” Fredrikson & Byron’s Trademark Topics^SM, February 2008
• “Update: The Road to China: Now Is The Time To Protect Your Trademarks,” Fredrikson & Byron’s Trademark Topics^SM, February 2008
• “How Do You Say “Irony” in China? Silk Street Applies to Register A Trademark,” Fredrikson & Byron’s Trademark Topics^SM, February 2008
• “Gucci And The Big Apple Have Heart-To-Heart About Gucci’s Use Of NY’s Heart,” Fredrikson & Byron’s Trademark Topics^SM, February 2008
• “?? Google Defeats ‘Business Disruption’ Claim Over Use Of Its New Chinese Brand Name,” Fredrikson & Byron’s Trademark Topics^SM, January 2008
• “Did You Know . . .Tattoo Marketing,” Fredrikson & Byron’s Trademark Topics^SM, January 2008
• "Did You Know . . . Xerox Is Changing Its Brand Identity,” Fredrikson & Byron’s Trademark Topics^SM, January 2008
• “Ruby Tuesday’s Makeover Found Shady – Fabric Studio Sues Over Lampshade Design,” Fredrikson & Byron’s Trademark Topics^SM, January 2008
• “Did You Know . . . There’s Only One Burger King In Mattoon, Illinois, And It’s Not ‘The Home of the Whopper’®” Fredrikson & Byron’s Trademark Topics^SM, December 2007
• “So You Think It Doesn’t Matter How Your Trademark Is Used? Xerox Corporation Would Say You’re Wrong!,” Fredrikson & Byron’s Trademark Topics^SM, December 2007
• “Campbell Soup Cans What Candidate Mike Campbell Thought Was an M’m! M’m! Good Idea,” Fredrikson & Byron’s Trademark Topics^SM, December 2007
• “Don’t Underestimate the Value of Your Point-of-Purchase Displays,” co-authored with Thomas R. Hipkins, Fredrikson & Byron’s Trademark Topics^SM, December 2007
• Presenter, “China Practicum: A Compact Course on China,” Minnesota Trade Office, November 7, 2007
• “Can You Use Your Own Name in Branding? Not Always,” Fredrikson & Byron’s Trademark Topics^SM, October 2007
• “Puffery or False Advertising? Referee Blows Whistle on Basketball Manufacturer’s Claims of Innovation,” Fredrikson & Byron’s Trademark Topics^SM, October 2007
• “Did You Know . . . ‘More & More Parents Get Domain Names for Babies’,” Fredrikson & Byron’s Trademark Topics^SM, October 2007
• “It Sounds Great! Nokia Gets A U.S. Trademark Registration For Its Ring Tone,” Fredrikson & Byron’s Trademark Topics^SM, September 2007
• “The Top Brands of 2007,” Fredrikson & Byron’s Trademark Topics^SM, August 2007
• “The Power of a Brand and Kids: Food Tastes Better if They Think It’s From McDonalds,” Fredrikson & Byron’s Trademark Topics^SM, August 2007
• “PepsiCo Stops Sale of Pop Can and Bottle Safes Bearing Its Famous Trademarks,” Fredrikson & Byron’s Trademark Topics^SM, August 2007
• “‘Freek’ Beats Back a ‘Monster’ Claim of Confusion in Energy Drink Trademark Battle of ‘Aggressive’ Graphics,” Fredrikson & Byron’s Trademark Topics^SM, July 2007
• Speaker, “China: Pay Attention to Your Intellectual Property – or Suffer the Consequences,” Medical Device Resource Group, July 26, 2007
• Speaker, “Protecting Intellectual Property in China: An Overview of the Changing Landscape,” Minnesota Trade Office’s Seminar on The China Practicum: A Compact Course on China, July 18, 2007
• “Choosing Your Brands – Strong, Distinctive Marks Make Strong, Valuable Brands,” Fredrikson & Byron’s Trademark Topics^SM, April 2007
• “Update!  Beware When Specifying the Goods Used with Your Trademark, or Risk Losing Your Trademark APPLICATION or Registration,” Fredrikson & Byron’s Trademark Topics^SM, March 2007
• “Beware When Specifying the Goods Used with Your Trademark, or Risk Losing Your Trademark Registration Later,” Fredrikson & Byron’s Trademark Topics^SM, January 2007
• “Protecting Your Product’s Shape,” Fredrikson & Byron’s Trademark Topics^SM, December 2006
• Speaker, Doing Business in China: Cross-Cultural Marketing & Intellectual Property Seminar, November 15, 2006
• “The Road to China: An Overview of the Changing Landscape for Trademarks,” Fredrikson & Byron’s Intellectual Property Focus Newsletter, November 2006
• “The Road to China: An Important Market for Protecting Trademarks,” Minneapolis/St. Paul Business Journal, October 20, 2006
• Speaker, Minnesota Trade Office’s World Trade Week, “Trademarks in China: A Brief Overview,” May 18, 2006
• “Madrid Protocol Update: A New Filing System For International Trademarks,” Fredrikson & Byron’s Intellectual Property Focus Newsletter, co-authored with John C. Pickerill, December 2003
• “How to Protect Patent Invention Records from Discovery during Litigation,” 2001
• “Home Designers and Builders Should Copyright Their Creations,” Fredrikson & Byron Real Estate Focus Newsletter, Spring 2001, co-authored with Cynthia Moyer
• “The Business Software Alliance - What Is It and Why It Is Cause for Concern,” May 2001, co-authored with Cynthia Moyer

Professional Activities

• American Bar Association
• Minnesota State Bar Association
• Hennepin County Bar Association

Honors & Distinctions

• Rosalie Wahl Moot Court