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What's Behind E*TRADE Accessibility Initiative and Press Release? Disability Lawyers Target Financial Industry for ADA Claims

July 6, 2016

By Steven E. Helland

Accessibility KeyboardE*TRADE's recent press release reads as though E*TRADE simply discovered its inner, more-inclusive, corporate self "E*TRADE Financial Corporation (NASDAQ:ETFC) today announced an initiative to enhance its website, mobile applications, and desktop trading and investing platforms to make them more accessible for customers with disabilities."

Back Story 

In fact, E*TRADE's accessibility policy and related website-accessibility improvements were required by a legal settlement between E*TRADE and blind/visually impaired individuals represented by established disability attorneys Lainey Feingold, along with Linda Dardarian at Goldstein, Borgen, Dardarian and Ho. 

Financial / Banking Industry Scrutinized

The negotiation and resulting legal settlement with E*TRADE is only one action among many targeting the websites, apps, ATMs and other tools and technologies used by financial institutions and banks. For example, Feingold Law Group lists website/technology disability/ADA related settlements with, among others, American Express, Bank of America, Charles Schwab, Citibank, First Union, Fleet Bank, TCF Bank and Wells Fargo.

Additional Resources

Click here for more articles on upsurge in legal demands and lawsuits involving websites, mobile apps, and claims under the Americans with Disabilities Act, Rehabilitation Act and similar legislation.

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