“Getting signatures on the bottom line of a rights transfer is no problem for the perspicacious John Pickerill …. Comfortable in the online world, he is a compelling choice for social media issues.”
John Pickerill is a trademark and advertising attorney, with a specific emphasis on social media legal issues.
John assists clients with trademark planning, prosecution and enforcement, social media marketing planning and compliance, ad copy and sweepstakes/promotions compliance, industry agreements, dispute resolution, content licensing, and a wide range of copyright matters. John has developed a specialty in guiding clients through the legal minefield of internet marketing, including site-specific promotional restrictions, privacy issues, and applying traditional legal theories to the ambiguous world of social media.
Before law school, John spent over five years as an advertising executive at Carmichael Lynch Advertising managing campaigns for such clients as Harley-Davidson, Rollerblade and Volvo Trucks. This real-world experience in branding and marketing gives John a unique comfort level in the industry, allowing him to provide his clients with practical, business-focused advice.
John graduated magna cum laude from William Mitchell School of Law and was named to the Law Review. John was named one of the top 50 trademark attorneys in the U.S. in 2008 by Trademark Insider magazine. He has been on the Advertising Federation of Minnesota Board for 6 years and serves as legal counsel for Ad Fed Minnesota, the American Institute of Graphic Artists and Alphabet Bash—a local consortium of marketing industry trade organizations.
Learn More About Trademark Law:
How does your professional background enhance your trademark practice?
How can my trademark be enforced internationally?
What are the types of trademarks and how do they differ?
What are the processes and what is the timeline for maintaining trademark registration?
How can post-trademark registration issues be avoided?
Banks and trademarks have an uneasy past. Historically, banks operated in geographic isolation from each other, so there was little need to differentiate services with strong marks.
Fredrikson & Byron attorneys John Pickerill and Courtney Thompson covered a lot of content in their Advertising Law Trends to Watch in 2021 presentation on April 1, 2021.
When Michael Jordan was inducted into the Basketball Hall Of Fame, it was a big deal for every Chicago Bulls fan and the whole town of Chicago. It is also turning out to be a big deal in the world of publicity rights.
Co-presenter, “Advertising Law Trends To Watch In 2021,” Fredrikson & Byron webinar, April 1, 2021
Co-presenter, “Trends, Opportunities & Traps: What’s New in the World of Advertising?” Fredrikson & Byron program co-hosted with Ad Fed, August 1, 2019
Co-presenter, “What’s Trending in the World of Advertising Law?” Fredrikson & Byron program co-hosted with Ad Fed, September 13, 2018
Co-presenter, “#CanWeSayThat? AdLaw Answers from Industry Pros,” Fredrikson & Byron Advertising Law Seminar, February 27, 2018
Account Executive, Carmichael Lynch Advertising, 1994-1999, managing marketing campaigns and building brands for such clients as Harley Davidson, Rollerblade and United HealthCare (an invaluable education for any ad law and trademark attorney)
Advertising Federation of Minnesota, former Board Member and legal counsel
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