Event Details
You have a great idea for an advertisement, but does it comply with the Federal Trade Commission’s guidelines and applicable laws? Fredrikson’s Start Up & Rapid Growth Enterprises (SURGE) Group hosted a discussion and Q&A session on this topic. Advertising law attorney, Courtney A.H. Thompson, and industry experts provided practical answers to questions like:
- What is copyright infringement?
 - What is trademark infringement?
 - What is false advertising?
 - What constitutes a violation of a person’s right of publicity?
 - What do I need to do if I want a celebrity endorse my product or service?
 - Can I refer to my competitor’s product in my advertisement?
 - What is native advertising? Is it legal?
 - What do I need to do if I want to conduct a sweepstakes?
 
Business owners as well as agency insiders and members of the creative community are encouraged to attend.

