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Event Details


On June 8, 2017, John Pickerill participated in a panel discussion on how technology and innovation are shaping the customer experience. The panel explored how brands are innovating with attempts at predictive analytics and self-directed content and how these may be regulated in the future. The program addressed how these digital solutions are providing opportunities for companies and the legal issues they raise, including risks to copyright and trademark protections.

Click on the links to view a recording of the programs:

Part 1

Part 2

The program was co-hosted by Agosto, Fredrikson & Byron and Padilla. For more information on this program or the Fredrikson & Byron’s Advertising, Media and Trademark practice, please contact John Pickerill at

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