Just Like the Apple Juice Your Momma Gave You?
By Asmah Tareen
If you sell a nicotine product and strongly deny that you market to children under age 18, you probably should not make your product look exactly like a popular children’s juice box.
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Overview
Articles & Presentations
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Honors & Education
Professional Activities
Overview
Asmah helps clients implement strategies to develop, protect, acquire and commercialize technology products and services.
Asmah works extensively with clients in the medical device, life sciences, software, IT, retail, renewable energy and agricultural industries. With over 20 years of experience, Asmah has a keen understanding of the business and operational issues faced by her clients. She brings a practical and collaborative approach to helping entrepreneurs, start-ups and private and public companies accomplish their business goals through IP portfolio development and management, strategic transactions, licensing, development, collaboration, manufacturing, supply and distribution agreements.
Asmah partners with clients to develop and fine-tune their contracting strategies to deploy user-friendly template agreements that reflect business requirements while minimizing the contract negotiation and execution cycle. She also works with clients to structure and negotiate strategic transactions from preparing term sheets through drafting and negotiating agreements for product development, licensing, supply and distribution.
Asmah leads the firm’s Business Continuity Team, and serves on the firm’s Privacy and Security Committee, Recruiting and Hiring Committee and chairs the firm’s Diverse Attorneys Resource Group.
Asmah is a founding member of OMEED, a Minnesota-based nonprofit organization that provides humanitarian relief and sustainable development work in Southeast Asia. In addition, she has taught various legal studies courses at Hamline University.
Articles & Presentations
Are You Sure It’s from the CEO? Protect Your Bank and Customers from Business Email Compromise Crimes
June 1, 2016
By Asmah Tareen
Recently, a successful company fell victim to a crime that is increasingly targeting companies with a global presence and traveling executives. The Company’s accountant received an email from the CEO instructing him to send out several wire transfers totaling over $100,000. The accountant tried to confirm the instructions by phone but was unable to reach the CEO who was traveling overseas. When the accountant replied to the email with a follow-up question, he received an abrupt reply reprimanding him to get it done. Although there were internal checks in place and a controller raised questions, the air of business urgency won out and the wire transfers were ultimately sent. Shortly afterward, the Company realized that the instructing email was not from the CEO but from cyber thieves.
Harris Tweed and the Chair That Wasn’t
September 25, 2014
By Asmah Tareen
This week, my personal emails –and by personal, I mean love notes like “40% off, Today Only!” — included an intriguing message titled “Our apologies.” It was not from a group of friends who had collectively wronged me but rather from Crate&Barrel. I wondered what Crate&Barrel had done to me and invested the additional 10 seconds to click and find out.
Five Best Practices for Businesses Providing Creative and Development Services
December 5, 2013
By Asmah Tareen
These five best practices provide technology service providers, consultants and creatives with a framework for developing and maintaining good client relationships, limiting risks of nonpayment and successfully executing projects.
PUBLICATIONS & PRESENTATIONS
- Co-presenter, “Handling Data Privacy and Cybersecurity Issues in Mergers and Acquisitions,” Minnesota Continuing Legal Education, January 27, 2022
- Co-presenter, “Collaborative Arrangements,” CLE presented to Medtronic in-house counsel and outside counsel attorneys in the Medtronic MP3 Group, April 13, 2021
- Co-presenter, “Workplace Diversity and Inclusion: Success Stories and What you Can do Going Forward,” Minnesota State Bar Association CLE, October 28, 2020
- Co-presenter, “Development Stage Strategic Investments with Acquisition Rights,” Twin Cities Startup Week, September 17, 2020
- “Contracts for Cloud-Based Services,” Chapter Co-author with Carrie Rosenberry, 2020 Contracts Deskbook Update
- Co-presenter, “M&A Transactions: Due Diligence, Reps and Warranties Related to Data Privacy and Cyber Security,” Minnesota CLE, September 7, 2018
- Co-presenter, “M&A Transactions: Due Diligence, Reps and Warranties Related to Data Privacy and Cybersecurity,” 2018 Midwest Legal Conference on Privacy and Data Security, January 26, 2018
- Moderator, “Diversity Within Diversity: The Many Faces of Islam,” April 30, 2014
- “Proposed Legislation for the Protection for Fashion Design Could be The Right Fit,” Internet, Technology, Trademark & Advertising Alerts, October 2012
- “These Shoes Were Made for Trademarking,” co-authored with Paul Thomas, Internet, Technology, Trademark & Advertising Alerts, September 6, 2012
- “Avoiding the Storms that Lurk in the Cloud: Cloud Computing Is Changing the Face of Business,” co-authored with Emily Duke, as it appeared in the Star Tribune’s Business Forum, August 13, 2012
- Afghanistan Transitional Commercial Law Project, Trade/Customs Team 2003
- Co-presenter, “M&A Transactions: Due Diligence, Reps and Warranties Related to Data Privacy and Cyber Security,” Minnesota CLE, September 7, 2018
Honors & Education
EDUCATION
- University of Minnesota, J.D., 2000, cum laude
- Concordia College, B.A., 1996, magna cum laude
- American University, 1995, Washington Semester
- Harvard Law School Program on Negotiation, June 2013
BAR ADMISSIONS
- Minnesota, 2000
- North Dakota, 2006
LANGUAGES
- Urdu (Fluent)
- Spanish (Conversational)
HONORS
- Minnesota State Bar Association, North Star Lawyer, 2012-2014, 2018
- Minneapolis/St. Paul Business Journal, 40 Under Forty, 2006
- International Moot Court, University of Minnesota, Director, 1999-2000
- International Moot Court, Best Brief, 1998-99
- Fulbright Scholar, 1996-97
Professional Activities
PROFESSIONAL ACTIVITIES
- British American Project, Fellow, 2007-present; Conference Co-Chair for 2022 Minnesota Conference, 2019-present; Executive Committee Member, 2021-present
- North Dakota Trade Office, Advisory Committee Member, 2005-2007
- Diversity in Practice, Fredrikson & Byron Representative to Associate Advisory Committee, 2006-2007
- Minnesota State Bar Association, Member
- American Bar Association, Member
COMMUNITY
- OMEED, Co-founder and Board of Directors, 2005-present
- Children’s Law Center, volunteer attorney, 2012-2020
- Minnesota State Bar Association, Civic Education Committee, Volunteer presenter at Eastview High School, March, 2012
- Minneapolis Institute of Arts, Art Adventure Program, Volunteer presenter at Glacier Hills Elementary School of Arts and Science, 2008-2012
- Glacier Hills Elementary School of Arts & Science, Site Council Member and Secretary, 2009-2011
- Friends for a Nonviolent World, Ways of Peace Conference Planning Committee Member, 2010-2011
- Partnership for Education of Children in Afghanistan (PECA), Board of Directors, 2005-2006