Just Like the Apple Juice Your Momma Gave You?
By Asmah Tareen
If you sell a nicotine product and strongly deny that you market to children under age 18, you probably should not make your product look exactly like a popular children’s juice box.
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Asmah Tareen
Counsel
Email: atareen@fredlaw.com
Office: 612.492.7139
Assistant: Jill Beckman Ray, 612.492.7602
Overview
Articles & Presentations
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Honors & Education
Professional Activities
Overview
Asmah handles domestic and international business transactions to help clients protect, develop, acquire and commercialize technology products and services.
Asmah works with both private and public companies in a variety of technology and emerging industries, particularly companies that develop, implement and license software and mobile applications and provide products or services in the information technology, retail, medical device, healthcare and life sciences industries. Asmah advises clients on the protection of their intellectual property and often works closely with clients to develop and update their contracts to reflect actual business practice and streamline the contracting process. Asmah represents both providers and procurants in drafting and negotiating agreements for consulting, services, technology and mobile application development, implementation, software licensing and software-as-a-service, hosting, marketing, sales and distribution.
In over 18 years of practice, Asmah has worked closely with many clients as their outside general counsel. Asmah takes a collaborative approach to working closely with clients and has an understanding of many of the day-to-day business issues faced by businesses in today’s economy and the need for efficient and practical legal advice and representation to protect clients and accomplish their goals.
Asmah serves on the firm’s Privacy and Security Committee and the Recruiting and Hiring Committee and co-chairs the firm’s Diverse Attorneys Resource. She is a founding member of OMEED, a Minnesota-based nonprofit organization that provides humanitarian relief and sustainable development work in Southeast Asia. In addition, Asmah has taught various legal studies courses at Hamline University.
Articles & Presentations
Are You Sure It’s from the CEO? Protect Your Bank and Customers from Business Email Compromise Crimes
June 1, 2016
By Asmah Tareen
Recently, a successful company fell victim to a crime that is increasingly targeting companies with a global presence and traveling executives. The Company’s accountant received an email from the CEO instructing him to send out several wire transfers totaling over $100,000. The accountant tried to confirm the instructions by phone but was unable to reach the CEO who was traveling overseas. When the accountant replied to the email with a follow-up question, he received an abrupt reply reprimanding him to get it done. Although there were internal checks in place and a controller raised questions, the air of business urgency won out and the wire transfers were ultimately sent. Shortly afterward, the Company realized that the instructing email was not from the CEO but from cyber thieves.
Are you sure it’s from the CEO? 5 Ways to Protect Your Company from Business Email Compromise (BEC) Crimes
October 27, 2015
By Asmah Tareen
Last week, a successful Minnesota company fell victim to a crime increasingly being aimed at companies with a global presence and traveling executives. According to FBI reports, a growing number of businesses, particularly those conducting international business, are defrauded by “business email compromise” (BEC), crimes. Here five actions to take to protect your business from falling prey to these types of crimes.
Harris Tweed and the Chair That Wasn’t
September 25, 2014
By Asmah Tareen
This week, my personal emails –and by personal, I mean love notes like “40% off, Today Only!” — included an intriguing message titled “Our apologies.” It was not from a group of friends who had collectively wronged me but rather from Crate&Barrel. I wondered what Crate&Barrel had done to me and invested the additional 10 seconds to click and find out.
Five Best Practices for Businesses Providing Creative and Development Services
December 5, 2013
By Asmah Tareen
These five best practices provide technology service providers, consultants and creatives with a framework for developing and maintaining good client relationships, limiting risks of nonpayment and successfully executing projects.
Proposed Legislation for the Protection for Fashion Design Could be The Right Fit
October 1, 2012
By Asmah Tareen
The fashion industry has long complained about the fact that, unlike European law, U.S. intellectual property law does not offer protection for those who create unique fashion design.
PUBLICATIONS & PRESENTATIONS
- Co-presenter, “M&A Transactions: Due Diligence, Reps and Warranties Related to Data Privacy and Cyber Security,” Minnesota CLE, September 7, 2018
- Co-presenter, “M&A Transactions: Due Diligence, Reps and Warranties Related to Data Privacy and Cybersecurity,” 2018 Midwest Legal Conference on Privacy and Data Security, January 26, 2018
- “Contracts for Cloud-Based Services,” Chapter Co-author with Carrie Rosenberry, 2016 Contracts Deskbook Update
- Moderator, “Diversity Within Diversity: The Many Faces of Islam,” April 30, 2014
- “Proposed Legislation for the Protection for Fashion Design Could be The Right Fit,” Internet, Technology, Trademark & Advertising Alerts, October 2012
- “These Shoes Were Made for Trademarking,” co-authored with Paul Thomas, Internet, Technology, Trademark & Advertising Alerts, September 6, 2012
- “Avoiding the Storms that Lurk in the Cloud: Cloud Computing Is Changing the Face of Business,” co-authored with Emily Duke, as it appeared in the Star Tribune’s Business Forum, August 13, 2012
- Afghanistan Transitional Commercial Law Project, Trade/Customs Team 2003
- Co-presenter, “M&A Transactions: Due Diligence, Reps and Warranties Related to Data Privacy and Cyber Security,” Minnesota CLE, September 7, 2018
Honors & Education
EDUCATION
- University of Minnesota, J.D., 2000, cum laude
- Concordia College, B.A., 1996, magna cum laude
- American University, 1995, Washington Semester
- Harvard Law School Program on Negotiation, June 2013
BAR ADMISSIONS
- Minnesota, 2000
- North Dakota, 2006
LANGUAGES
- Urdu (Fluent)
- Spanish (Conversational)
HONORS
- Minnesota State Bar Association, North Star Lawyer, 2012-2014, 2018
- Minneapolis/St. Paul Business Journal, 40 Under Forty, 2006
- International Moot Court, University of Minnesota, Director, 1999-2000
- International Moot Court, Best Brief, 1998-99
- Fulbright Scholar, 1996-97
Professional Activities
PROFESSIONAL ACTIVITIES
- British American Project, Fellow, 2007-present
- North Dakota Trade Office, Advisory Committee Member, 2005-2007
- Diversity in Practice, Fredrikson & Byron Representative to Associate Advisory Committee, 2006-2007
- Minnesota State Bar Association, Member
- American Bar Association, Member
COMMUNITY
- Children’s Law Center, volunteer attorney, 2012-present
- OMEED, Co-founder and Board of Directors, 2005-present
- Minnesota State Bar Association, Civic Education Committee, Volunteer presenter at Eastview High School, March, 2012
- Minneapolis Institute of Arts, Art Adventure Program, Volunteer presenter at Glacier Hills Elementary School of Arts and Science, 2008-2012
- Glacier Hills Elementary School of Arts & Science, Site Council Member and Secretary, 2009-2011
- Friends for a Nonviolent World, Ways of Peace Conference Planning Committee Member, 2010-2011
- Partnership for Education of Children in Afghanistan (PECA), Board of Directors, 2005-2006