Just Like the Apple Juice Your Momma Gave You?
By Asmah Tareen
If you sell a nicotine product and strongly deny that you market to children under age 18, you probably should not make your product look exactly like a popular children’s juice box.
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Email: atareen@fredlaw.com
Office: 612.492.7139
Assistant: Jill Beckman Ray, 612.492.7602
Asmah helps clients develop and implement strategies to develop, protect, acquire and commercialize technology products and services.
With over 20 years of experience representing clients in industries including consulting, information technology, retail, medical device, life sciences, agricultural and food, Asmah helps clients achieve their goals with patience, persistence and insight. Asmah has a keen understanding of the business and operational issues faced by her clients. She brings a practical and collaborative approach to helping entrepreneurs, start-ups and private and public companies accomplish their business goals through IP portfolio development and management, strategic transactions, licensing, development, collaboration, manufacturing, supply and distribution agreements.
Asmah partners with clients to develop and fine-tune their contracting strategies to deploy user-friendly template agreements that reflect business requirements while minimizing the contract negotiation and execution cycle. She also works with clients to structure and negotiate strategic transactions from preparing term sheets through drafting and negotiating agreements for product development, licensing, supply and distribution.
Asmah leads the firm’s Business Continuity Team, and serves on the firm’s Privacy and Security Committee, Recruiting and Hiring Committee and chairs the firm’s Diverse Attorneys Resource Group.
Asmah is a founding member of OMEED, a Minnesota-based nonprofit organization that provides humanitarian relief and sustainable development work in Southeast Asia. In addition, she has taught various legal studies courses at Hamline University.
April 10, 2018
By Asmah Tareen
If you sell a nicotine product and strongly deny that you market to children under age 18, you probably should not make your product look exactly like a popular children’s juice box.
June 1, 2016
By Asmah Tareen
Recently, a successful company fell victim to a crime that is increasingly targeting companies with a global presence and traveling executives. The Company’s accountant received an email from the CEO instructing him to send out several wire transfers totaling over $100,000. The accountant tried to confirm the instructions by phone but was unable to reach the CEO who was traveling overseas. When the accountant replied to the email with a follow-up question, he received an abrupt reply reprimanding him to get it done. Although there were internal checks in place and a controller raised questions, the air of business urgency won out and the wire transfers were ultimately sent. Shortly afterward, the Company realized that the instructing email was not from the CEO but from cyber thieves.
September 25, 2014
By Asmah Tareen
This week, my personal emails –and by personal, I mean love notes like “40% off, Today Only!” — included an intriguing message titled “Our apologies.” It was not from a group of friends who had collectively wronged me but rather from Crate&Barrel. I wondered what Crate&Barrel had done to me and invested the additional 10 seconds to click and find out.
December 5, 2013
By Asmah Tareen
These five best practices provide technology service providers, consultants and creatives with a framework for developing and maintaining good client relationships, limiting risks of nonpayment and successfully executing projects.
October 1, 2012
By Asmah Tareen
The fashion industry has long complained about the fact that, unlike European law, U.S. intellectual property law does not offer protection for those who create unique fashion design.