With our unique backgrounds and dedicated experience in the business world, our Advertising, Marketing & Trademark (AMT) Group has the comfort level and confidence to provide smart, fast, creative and practical solutions to your branding challenges. We’re uniquely situated to hit the ground running, whether we’re managing an international trademark portfolio or finding creative ways to minimize advertising risk.
We’re not patent or corporate attorneys moonlighting on advertising, trademark and copyright projects. We’re creative thinkers with creative backgrounds who provide clients with a true ally in protecting, enhancing and trouble-shooting your brand assets to provide you with a competitive edge in the marketplace.
Trademark & Copyright
We clear, register, maintain, and protect clients’ trademarks (including trademarks, service marks, and trade dress) and copyrights, and we help them develop and implement creative intellectual property protection and enforcement strategies for maximizing brand value around the globe.
The services we offer clients include:
- Worldwide trademark registrability and availability searches
- Trademark validity and infringement opinions
- Preparing, filing, and prosecuting trademark applications before the United States Patent and Trademark Office (USPTO) and internationally through a broad network of foreign associates
- Trademark and brand counseling, including portfolio management and watch services
- Conducting trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB)
- Trademark enforcement and litigation, including infringement, counterfeiting, cybersquatting, and grey-market goods
- Copyright validity and infringement opinions
- Preparing, filing, and prosecuting copyright applications before the United States Copyright Office (USCO) and internationally
- Copyright enforcement and litigation, including infringement of traditional copyrighted media such as books, artwork, photography, motion pictures, musical compositions, musical recordings, and architectural works, as well as new information technologies, software, proprietary digital media, online and social media content, and big data
- Trademark and copyright settlement agreements and trademark co-existence agreements
- Trademark and copyright license agreements
- Music and synchronization license agreements
- Trademark and copyright assignment agreements
- Domain name acquisition and disputes
- Due diligence for intellectual property transactions
Advertising & Promotion
We advise and represent advertisers, advertising, direct marketing, and sales promotion agencies, designers, illustrators, photographers, and other creative service businesses of all sizes throughout the country. Many advertising legal principles operate in a gray area, where subjectivity and nuance are crucial. We provide practical assessments and risk mitigation strategies.
The services we offer clients include:
- Advertising copy compliance
- Native advertising issues
- Federal Trade Commission (FTC) issues
- National Advertising Division (NAD) issues
- Children’s Advertising Review Unit (CARU) issues
- Distilled Spirits Council of the United States (DISCUS) issues
- Television network clearance
- Social media issues
- Claim substantiation issues
- False advertising disputes and litigation
- Competitive advertising disputes and litigation
- Sweepstakes compliance and official rules
- Customer loyalty programs, rewards, and coupons
- Telephone Consumer Protection Act (TCPA) and CAN-SPAM compliance
- Commercial co-venture (CCV) registration
- Agency and client agreements
- Talent, celebrity, and influencer contracts
- Privacy and publicity rights issues
- SAG/AFTRA and other union issues
- Disclaimers and disclosures advice
- Releases and waivers
- Confidentiality and non-disclosure agreements
- Hold-harmless and indemnification agreements
- Product labeling and warranties