Advertising, Marketing & Trademark
We believe it’s important to have backgrounds that provide a strategic advantage to our clients. That’s why our group is comprised of former ad executives and in-house counsel, teachers, litigators and licensing experts who are trained to understand your market, your language, your deadlines, your competition and your need for business-focused legal advice.
Agency Valuation and M&A Cycles: Learn more about the unspoken impact on the business and its employees
What We Do
With our unique backgrounds and dedicated experience in the business world, our Advertising, Marketing & Trademark (AMT) Group has the comfort level and confidence to provide smart, fast, creative and practical solutions to your branding challenges. We’re up-to-speed on the business world and uniquely situated to hit the ground running, whether we’re managing an international trademark portfolio or finding creative ways to minimize advertising risk.
We’re not patent or corporate attorneys moonlighting on advertising, trademark and copyright projects. We’re creative thinkers with creative backgrounds who provide clients with a true ally in protecting, enhancing and trouble-shooting your brand assets.
Trademark & Copyright
Attorney Ann Dunn Wessberg recently joined Fredrikson & Byron as chair of the firm’s Trademark Group. “Ann is a leader that is uniquely familiar with the business challenges in-house counsel face in terms of the pressures on money, people and time,” said Lora Friedemann, chair of Fredrikson’s Intellectual Property Division. “She has more than 20 years of experience serving as a trademark and copyright attorney in private practice and in-house and will be able to benefit our clients by providing a comprehensive approach to brand development and management through strategic clearance, prosecution, use and enforcement of trademarks.” Learn more about Ann.
The Trademark Group advises and represents businesses and individuals in every imaginable industry, both in the United States and throughout the world.
We clear, register, maintain, and protect clients' trademarks and help them develop and implement creative intellectual property protection strategies for building brand and product value around the globe.
We offer them the following services:
Worldwide registrability and availability searches
Trademark validity and infringement opinions
Preparing, filing, and prosecuting trademark applications in the U.S. and internationally
Conducting trademark opposition and cancellation proceedings
Trademark litigation, including infringement, counterfeiting, cybersquatting, and grey-market goods.
Copyright registration, protection, and litigation
Trade secret protection and litigation
Trademark and copyright license agreements
Music license agreements
Domain name registrations and disputes
Due diligence for intellectual property transactions
Trademark and brand counseling, including portfolio management
Advertising & Promotion
We advise and represent advertisers, advertising, direct marketing, and sales promotion agencies, designers, illustrators, photographers, and other creative service businesses of all sizes throughout the country.
The services we offer these clients include:
Advertising copy compliance
Sweepstakes compliance and official rules
Talent & celebrity contracts
Privacy & publicity rights issues
Competitive advertising disputes & litigation
Television network clearance
Disclaimers & disclosures advice
Confidentiality & non-disclosure agreements
Hold-harmless & indemnification agreements
Product labeling and warranties
Errors & omissions insurance review
News & Articles
May 1, 2018
No matter how much IP experience a person has, it can be valuable to have short, easy-to-consume reminders of the basic things a company should consider.Read More
March 20, 2018
Fredrikson & Byron shareholders Lora Friedemann and John Pickerill have been named to the 2018 World Trademark Review 1000, which recognizes attorneys and firms that are deemed outstanding in the trademark practice.Read More
March 8, 2018
Recently, industry professionals sat down together at Fredrikson & Byron to talk about social media influencers.Read More
October 25, 2017
Under the Digital Millennium Copyright Act (DMCA), service providers can obtain safe harbor protection from copyright infringement liability by, among other things, designating an agent to receive notifications of claimed infringement with the U.S. Copyright Office.Read More
June 19, 2017
Instagram will soon launch a new tool to help its internet celebrities, or “influencers,” disclose when they are being paid by sponsors.Read More
May 30, 2017
March 27, 2017
On March 22, 2017, the Supreme Court handed down its decision in the Star Athletica v. Varsity Brands case. The dispute turned on the issue of whether the patterns of cheerleading uniforms, including chevrons and stripes, are protected under copyright law.Read More
February 3, 2017
Does your trademark registration identify multiple goods or services in a single class? If so, you could be subject to a random audit to make sure you are using your mark with all the goods and services claimed.Read More
December 22, 2016
With support from the Department of Justice (DOJ), the U.S. Immigration and Customs Enforcement (ICE) and U.S. Customs and Border Protection (CBP) launched a new program to stop the illegal importation and distribution of dangerous counterfeit consumer electronics at the border.Read More
September 27, 2016
The Federal Trade Commission (FTC) Bureau of Consumer Protection released a highly-anticipated report on lead generation on September 15, 2016. The paper summarizes staff perspectives on the topics covered at the FTC’s workshop on lead generation entitled “Follow the Lead” on October 30, 2015. Specifically, the report details the mechanics of online lead generation as well as the benefits and concerns associated with lead generation for both businesses and consumers.Read More